Is new CPAP mask the holy grail or 'another mousetrap'?
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HME News, July 2006
RESEARCH TRIANGLE PARK, N.C. - - Teleflex Medical's vice president
and general manager, Tim Hopper, isn't shy about talking up the
company's "revolutionary" new CPAP mask, the
Hybrid.
"We've looked to design a universal mask, and we feel this could be
the solution," said Hopper about the combo nasal/oral interface.
"You see a lot of new masks that come out on the market and they all
seem to be a slight variation on an existing mask. We feel that this
is truly a unique product and that is what excited us about its
potential."
They Hybrid serves as a nasal interface, an oral interface and a
combination of the two. Hopper and Teleflex director of marketing,
Jay White, claim the Hybrid comes closer than any mask on the market
to being a one-size-fits-all.
Providers, who say they see a new mask from a manufacturer just
about every six months, have adopted a wait-and-see attitude--even
if Teleflex does describe the Hybrid as "revolutionary."
"Another mousetrap," quiped Mike Marnhout, president of Bluegrass
Oxygen in Lexington, Ky.
At the same time, Marnhout and other providers realize patient
compliance depends on a mask that fits comfortably.
"If it's a good mask, we're going to have to stock it," said Alan
Kirk, vice president of Total Home Health in Elgin, Ill. "But there
is only so much room in the warehouse and we already have about 300
feet of rack dedicated to masks. That's a lot."
Competitors acknowledge the Hybrid's novel design, but is it the
holy grail of masks? They don't think so.
Invacare Vice President of Sleep Ann MacGregor called the Hybrid "a
nice twist on what has been available."
"They'll have their day in the sun," MacGregor said. "There are 45
interfaces in the market and they all have their following. No one
mask fits everyone's face or comfort zone."
Teleflex Medical markets healthcare supplies under the Hudson RCI
and Rusch brands. The company has signed an exclusive agreement to
distribute the Hybrid for RespCare, which developed the product.
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